Wednesday, July 28, 2021

13 Social Media Trends & Opportunities for 2021

 


 All You Need to Know about Social Media Marketing Trends!

Social media has seen a surge in activity and the social media trends for 2021 have changed since the COVID pandemic. It's thrilling, but also overwhelming. These shifts can have a significant impact on your business, and you need to understand how to capitalize on them for a better marketing strategy.

We're going to take a look at the digital world in order to help you understand social media trends and potential opportunities for 2021. Let's get to it!

1. Connect with Live Streaming

For personal and professional reasons, humans need to be connected. Technology is happy to bridge the gap when they are unable to do so face-to-face. This pandemic has been aided by social media trends. In 2021, live streaming will play an important role. It was a very popular medium in 2020.

As they seek to satisfy their desire for social interaction and engagement, people have grown accustomed to watching live streams and learning. One of our top tips is based on 2021 social media trends.

Live on social media at minimum once per week Include a call-to-action at the end that offers something of value to your audience.

2. Give away Something Free

List building is one of the best outcomes of social media presence. You can post to social media and use your call-to-action to build your audience. This is possible with the help of free offers. Selling something of value doesn't necessarily mean making a sale. Your list is your goldmine of potential customers and sales.

To get something they are interested in, people will trade their contact information. Some people don't have time to read all of your blog posts. Some prospects may be interested in a summary of blog articles or access to a page hidden on your website that contains summaries of the most important blog posts.

You might also be eligible for the following freebies:


    Slides from conference accessible
    Tutorials and guides in-depth
    Behind-the scenes glimpses
    Get free reports
    More


3. Use video to showcase your brand personality

It's good news! You still have plenty of time to grow your online presence, build trust with viewers, and attract new audiences. Before you start to say "Really?" Isn’t YouTube saturated? Think again.

It's true. YouTube is still the most popular channel for video and has seen an exponential growth. Branding through personality-driven content is possible. Your unique personality-how you communicate with your audience-differentiates you and helps you stand out. Be authentic, be yourself, and have some fun. Videos can help you find and grow your tribe.

Don't stop at YouTube. You can also create your own niche on other video platforms. Here are some ideas to get you started.


    IGTV
    Instagram Reels
    Twitter Fleets - NEW for 2021
    Facebook
    Pinterest
    TikTok
    Snapchat


4. Carousels will make you stand out on LinkedIn and Instagram

Let's keep rolling into 2021 social media marketing trends with engaging, motion-focused content ideas. You don't have to settle for boring LinkedIn posts. Why not make it more dynamic with carousels! It's true! Slide shows can be created and published! These slide shows will help you stand out from the crowd of text-based LinkedIn posts, and increase awareness for your company's page.

You can publish carousel posts free of charge, not to be confused with LinkedIn ads. These posts attract attention and generate interest through eye-catching, dynamic visual displays which take up more space in a feed. Make sure you include a call to action at end of your post!

Instagram users also get huge benefits from using carousels on their feed. If the user doesn't like the first image and scrolls away, the second image will display on their feed. This gives you another chance to get engagement.

Ideas for content to share in LinkedIn Carousel Posts


    Statistics, infographics and numbers
    Frameworks and step by-step instructions
    Practical business lessons and tips
    Slides and content for conferences
    Snippets taken from your blog/listicle post


5. Emails and E-news are still tried and true methods

When you publish something new, let your audience know: "This blog goes viral right now!" Emails and e-news remain great ways to get attention for blog posts and articles. Keep growing your list! Use social media to showcase the content that your audience is looking for.

Use creative calls to actions (CTAs), which encourage prospects to give their contact information to receive tips, how to instructions, entertainment, and other benefits to gain permission-based subscriber lists opt-ins.

It can be difficult to figure out how to make the most of social media trends that are emerging. These social media trends are important for businesses, but they're not the same thing as knowing how to use them in your strategy.

Let's look at some ways that social media marketing can be used to promote your business.

6. 6.

Use video, audio, and images whenever possible to grab attention on social media platforms. Social media channels want to keep people engaged with their campaigns and make them more influential.

You want them to go to your content. Sign up to receive your giveaways and more. Here are some social media trends for 2021: Use the first comment below your post to share your link!

7. Social Media Comments: Engage with Your Tribe

You should respond promptly to any comments made on your social media posts. It makes sense to keep people engaged if they take the time to interact with you via social media. This is what matters!

Do not allow comments to go unanswered on your posts. If you let prospects go without responding, you could lose their attention. Engaging with prospects will encourage future relationships that lead to trust, respect, and sales.

8. Timing is everything

Traffic to your social media posts depends on how long you wait before posting the content. To increase traffic flow to your live stream, tag people and spread the word. You should conduct a live stream on the same day and time each week. This will allow your audience to schedule the stream into their daily lives.

Do you offer a live stream that is unique? You can spread the word through multiple channels. Your event details should be posted ahead of time via email, e-newsletters and posts. Make sure you make connections with people who will support your efforts and encourage them to spread the word.

9. Social Media's Power Comments & Bookmarks

Curating useful content is one of your responsibilities towards your audience. Your audience, regardless of industry, looks to you for advice, expertise, or resources. It's impossible to create everything, so it is important to find reliable sources of content to share. Social bookmarking websites allow you to do exactly that!

As social media platforms explore the possibility of removing likes (e.g. Facebook, Instagram), users will need to find other ways of expressing their approval of posts they enjoy or find helpful.

Instagram is a visual-centric social media trend that has grown in popularity and influence in marketing. Encourage people to save Instagram posts instead of "liking" them. This will increase brand awareness. Include a call-to-action in the image and text. Simple "Bookmark it!" This could be your ticket.

What other ways can you and your company benefit from these savings?

7 Social Media Bookmarks Benefits


    Save and organize the resources that you would like to be able to use later.
    You can share resources with your audience or team.
    For easier searchability and referencing, tag (label) your content.
    Backlinks can be created from social media bookmarks.
    Increase traffic to your site. People find and click content that others have saved to bookmarking sites.
    Encourage others to mention you (bookmark articles that refer you and/or your content).
    SEO is a great way to get the most out of your website. Search engines frequently bring up bookmarks within their search results.


10. Ask questions to encourage engagement on social media posts

Do you want to encourage social media engagement and discussion? Remember the power of asking questions to open up communication. Make it entertaining. You might ask provocative questions that encourage people to share their opinions. A vague "yes/no" question like "Agree?" It doesn't stimulate discussion.

Examples of Discussion-Encouraging Questions


    I am curious. Are you able to tell us about your experiences with _____ (Fill in all the blanks.)
    What have you gained from ____________? (Fill in your blank.)
    When was the last time that you ______? (Fill in all the blanks.)
    Which is your favorite memory from ________? (Fill in all the blanks.)
    Are you convinced that there is a chance that _____? How did you arrive at that conclusion? (Fill in all the blanks.)

11. Ego Bait


Yes, that is a loaded term. Think about it. Industry leaders and influencers enjoy the spotlight. They wouldn't be considered influencers if they didn't. Tag one or more influencers and ask them for sharing.

12. Social Media Commerce

In consumer shopping decisions, social media is becoming more important. Some platforms have taken advantage of this trend and introduced shopping carts. Customers can search for and purchase your products and services from any social media platform.

Social media platforms want their users to be on their platform for as long as they can. You are free to use the tools that they provide. You and the platform both win.

13. 13.

Lastly, you might have noticed this growing trend. Transparency and authenticity are important in relationships. This ideal is now spreading to the brand they support.

According to the experts, social media marketing trends for 2021 are based on the belief that your audience wants information about you and what you stand up for. Customers are more likely to favor businesses that support socially conscious themes.

Let your light shine by allowing yourself to be present. Tell your story. You are the person you are and there are people out there who will support you and your company.

Education in America must be discussed at a higher level

 In part, public education was established to help Americans become better citizens one at a time. It is crucial to create responsible citizens who can make informed decisions to ensure a functioning government. Public education has lost the noble goal of helping young people understand who they are, their history, and what they stand for. Instead, public education has taken on the mission of making sure young people are competent in whatever field they choose. While competence is essential, it doesn't prepare the next generation to take on the task of shaping the nation's future.

Citizens must be citizens and not just consumers. Individual happiness cannot be attributed to the satisfaction of individual desires. Education in America needs to be discussed at a higher level. It must address the larger purposes that drive the nation. Dot-com democracy has brought with it a greater awareness of the importance and urgency of this discussion. It is now possible to be anywhere at any time. We can communicate with anyone around the globe. We can make decisions about holiday gifts and candidates by clicking a mouse. This allows us to build a mass democracy that is unlike anything in history. Ironically, because we have the technology to communicate more effectively than ever before, we risk becoming a nation made up of strangers. Each person is alone in front a computer screen and can talk in chat rooms, via e-mail, or through the Web.

We have the tools to change the nature of democracy, and make sure that it responds to the will of the people. Now the question is: Are we wise enough as people to look at this idea from a different perspective and decide if it's really a good idea?

Do we have the ability to discern between the need to please popular opinion and the long-term national interests?

These are the fundamental questions that have always occupied the American republic. These fundamental questions have been answered by educated citizens over generations - sometimes through deliberation and other times through dumb luck. These questions are being asked in a global context that is unprecedented in world history. This makes it all the more crucial to be able to find the right answers. This means that it will be even more important to ensure the future success of a democracy's education system.

Although accountability for results is a well-known slogan in education reform, it is becoming more common for schools across the country. The first problem policymakers have to face when creating accountability systems in states and districts is how to determine which schools and classrooms are doing well, which are struggling, and which are somewhere in the middle, possibly succeeding in some areas and failing in others. This is a complex task. This is a good way to start, although picking schools with high or low average test scores can be a straightforward approach. However, the strong correlation between test scores as well as student socioeconomic background makes it difficult. This approach tends to reward schools that have wealthy students and penalize those who have disadvantaged pupils.

Many states want to reward schools that produce the best student learning outcomes. This means that they will be willing to pay more for schools with the most outstanding teachers, regardless of where the students are from or their advantages and disadvantages. Value-added assessment, in its simplest form means that schools and teachers are judged on their student learning gains rather than the level of achievement they achieve. However, it turns out that students can gain at different levels of achievement. Sometimes, this is due to factors unrelated to the quality and quantity of instruction received. For example, middle-class-children may be more likely to have parents help them with their homework. The school's effect on student achievement must not be compared to the effects of poverty, race, or pupil mobility in order to determine how much value the school provides. Numerous states and school districts have begun to use sophisticated statistical models to accomplish this. There are two types of these "value-added models: ones that incorporate variables that represent student socioeconomic characteristics and a student’s test scores from the past years. Others that only use a student’s previous test scores to control for confounding factors.

It is difficult to decide whether to include student background measures into the model. The first type of analytic models (which includes measures of student poverty, race and other factors) are used because socioeconomic characteristics have a significant impact on where students start and how far they progress from year to year. Their research shows that students of low income and minority backgrounds will not make the same amount of progress over time if they receive the same quality instruction. The model could underestimate the value these schools offer students if the background variables aren't included. After taking into account the test scores of previous years, student background does not correlate strongly with the gains that a student will experience. Research suggests that socioeconomic status may influence student gains. This raises difficult policy questions regarding value-added assessments. Schools (or teachers) that have a high proportion of disadvantaged pupils are likely to feel unfair if these variables are not included in the model.

Reforms are underway in public education. Education's future depends on transforming the outdated industrial-age educational system into one that is able to capture the opportunities and diversity of the Information Age. Public education must reconnect to the people it was meant to serve.

Education isn't about the process and programs; it's all about your child's success. Districts may use both the achievement level and the value-added analysis results to determine which schools are effective. As an interim measure, you can use value-added analysis to determine if students are capable of meeting high standards. There are many other hybrids and variations that can be created and tested.

It is important to discuss the inclusion of student background characteristics into the model. It is important to study the performance of different models. We don't know if different analytic methods will distinguish between schools that are successful and those that fail. However, both approaches give us a better measure of the school's contribution to student learning than if we only looked at average test scores and simpler measures of gains.

However, it is not clear if the models can be confidently used to identify ineffective and effective teachers. Research has shown that teacher effectiveness, as measured by either model, can vary greatly from one year to the next. This could indicate that teachers are often able to make significant changes in their effectiveness, or that statistics on teacher effectiveness may not be accurate. It could also be possible that the model is not able to account for disruptive students.

Many believe that value-added assessment of individual teachers is flawed and should be used only as a diagnostic tool to help identify teachers who need the most assistance, not as a basis for punishments or rewards. Some argue that complex analytical methods that leave so many to statisticians should be abandoned for both schools and teachers and replaced by simpler calculations that are easier to understand for policymakers, educators, as well as citizens. Others are happy to let the market decide which schools are most effective. It remains to be seen if these different audiences prefer an analysis that is fairer or more transparent. Value-added analysis will become more attractive to districts and states as we improve our statistical methods and learn more about how different models work. These districts can begin to collect the data necessary to make these models work. This includes regular test scores for students in core subjects and longitudinal databases that link student test score over time.